In performance marketing, variant velocity is the moat, teams that ship 15+ creative variants see materially lower CPA, but a creator shoot runs $500–$2,000 and weeks per variant. Pruna turns one brief into an entire test matrix: ad concepts from a prompt, one product declined into every campaign and placement, billboard-scale upscales, scroll-stopping social films, UGC creators in every language, and a winning ad recut with a new product. Seconds and cents per asset. Six use cases across the Pruna model suite.
6Pruna models used
6Use cases shown
secondsPer asset
• Built for the whole growth stack
One engine, every variant.
Performance & growth agenciesShip 10+ variants of a winning hook in 48 hours instead of weeks.
Brands & DTCOne product, every campaign, season and offer, on-brand, without a shoot.
Social & creator teamsUGC-style creators across demographics and languages, from single portraits.
Marketplaces & retail mediaStandardized, format-ready creative across thousands of listings and placements.
Adtech & DCO platformsProgrammatic creative variants and format adaptation as an API call.
Localization teamsEvery hook and creator, in every market’s language, from one asset.
P-Image · Use case 1
01 Ad concepts from a brief
A brief in, a concept board out.
Concepting usually means mood boards, stock licensing and a studio day before a single ad ships. Pruna P‑Image turns a written brief into finished, campaign-grade hero visuals across any category, enough to fill a test board in minutes. Nine ad concepts from nine briefs; click any to enlarge.
Generated with Pruna P-Image from text briefs; a single model spans sportswear, beverage, tech, beauty, luxury, fashion and QSR concepts for a full test board.
P-Image-Edit · Use case 2
02 Every edit an ad needs
The edits that actually convert.
Variant velocity isn’t just new backgrounds, and the edits that move CPA differ by product. Analyses of 10,000+ live ads keep surfacing the same winners: colorways, studio‑to‑lifestyle, product‑in‑use, seasonal refreshes, and the same hero reframed to every placement (1:1, 4:5, 9:16). Pruna P‑Image‑Edit does all of them from a single product photo, keeping the product pixel-consistent. One example of each below, click to enlarge.
Edit type A Colorways, test the colour that converts
A retail & fashion staple: one hero shot, every colourway, without reshooting a single SKU. Same shoe, same pose, same studio scene, only the colour changes.
Edit types B–D Studio → lifestyle, in-use & seasonal
The three DCO image types that consistently win alongside the clean hero: a packshot dropped into a real-life scene, a hand actually using the product, and a seasonal edition, each from the plain studio shot, shown before and after, side by side. Click to enlarge.
StudioUGC ad
Studio → UGC adpackshot to catchy hook · P-Image-Edit
PackshotIn use
Product in usepackshot to hand-in-scene · P-Image-Edit
HeroLiving room
Room restylehero to living room · P-Image-Edit
Edit type E One product, every scene & season
And the classic: take one packshot and blanket a test board with the scenes and seasons that actually fit the product, here a single breakfast bowl, kept pixel-consistent, across four food-relevant campaigns.
Edit type F Every placement, from one hero
Delivery spreads across placements, and a winner in one format isn’t a winner in another, so reframe the same hero for each. One perfume ad, natively re-composed for Feed square, Feed portrait and Stories, with clean space for the headline.
Edited with Pruna P-Image-Edit from single source packshots; each edit type, colourway, studio‑to‑lifestyle, in‑use, seasonal, scene swap and format reframe, keeps the product identical while changing exactly what a real ad test needs to vary.
P-Image-Upscale · Use case 3
03 Upscale to out-of-home
From a thumbnail to a billboard.
A winning social creative often needs to run as out-of-home, print or a hero banner, but the source asset is small. Pruna P‑Image‑Upscale reconstructs it up to 128 MP, so material, stitching and texture hold at billboard scale. The same crop, soft vs upscaled, side by side, click either to enlarge.
Upscaled with Pruna P-Image-Upscale from a standard ad hero; the pair shows the same crop before and after, with mesh, stitching and material reconstructed up to 128 MP for out-of-home and print.
P-Video · Use case 4
04 Scroll-stopping social films
Stop the scroll.
The hook is won or lost in the first three seconds, and motion out-performs stills on every feed. Pruna P‑Video turns a single still into a short, high-energy social ad, product splashes, dynamic reveals, camera moves, for paid social and organic. Two social films from one still each; click to enlarge.
Ice-cold hero shot · from one still
New Balance 360° spin · from one still
Still to hook: any packshot or hero becomes a scroll-stopping clip, no set.
Test the hook: spin up many opening moments and let the feed pick the winner.
Cents per second. $0.03–$0.06 per second of 720p–1080p output.
P-Video-Avatar · Use case 5
05 UGC creators at scale
A cast of creators, from one brief.
AI creators now match or beat human UGC on conversion in most tested categories, the moat is casting a whole roster in an afternoon instead of weeks. Pruna P‑Video‑Avatar turns a single portrait plus a script into a lip-synced, multilingual creator. Three creators, three hooks, three languages, each from one still. Click to enlarge.
Creator A · English hook
Creator B · English hook
Creator C · French hook
A whole roster: many faces across ages, looks and demographics, from single stills.
Script or audio: feed a written hook or a voice track; the lips follow.
Every market: the same endorsement, localized into every language.
P-Video-Replace · Use case 6
06 Recut a winning ad
Same winning ad, a new product.
When an ad wins, you want to run it again, with the next SKU, a bundle, or an entirely different product from your catalog, without paying to reshoot. Pruna P‑Video‑Replace swaps the product a creator holds inside an existing clip while keeping the same performer and the exact same motion, gesture and framing. Same clip, same movement, a purple beverage can becomes a completely different product. Click to enlarge.
Original ad · the winning clip
Reference product · the new item to drop in
Recut · different product, same motion
Keep the winner: same performer, same motion and scene that already convert.
Swap the product: any SKU, bundle or a completely different item from one reference image.
No reshoot: extend a winning ad across a whole catalog in minutes, not weeks.
A brief in. A test matrix out.
Concept, decline, upscale, film, cast and recut, the same Pruna engines run the whole creative pipeline, so the winning variant comes from thirty tests, not three.
