Hi-Tech & Electronics · Pruna performance models

★ Catalog & marketplace media at scale, from one device photo

One device photo. A full catalog.

Electronics sell on their photography, but a phone shot on a desk, a reflective screen, or a seller’s snap on a kitchen counter don’t meet catalog standards, and shooting every SKU, colour and angle is slow and expensive. From a single device image, Pruna removes the background, drops the product into a real-life scene, cleans and relights glossy screens, builds a consistent multi-angle set, zooms to 128MP to reveal ports and logos, spins a listing video, swaps the on-screen presenter for any market, and generates a talking-head spokesperson. Seconds per asset, no studio, no reshoot. Five Pruna models, eight use cases, every example a real device photo or a live refurbished listing, each one cited.

Wireless headphones in a cafe lifestyle scene

5Pruna models used

8Use cases shown

secondsPer asset

• Built for the whole electronics industry

One engine, every catalog.

Brands & manufacturersLaunch imagery before a single unit ships.

Electronics retailersEvery SKU, colour and angle, catalog-consistent.

Resale & trade-in marketplacesTurn seller snaps into clean, uniform listings.

Certified refurbished platformsStudio-grade shots for pre-owned stock.

E-commerce SaaS platformsMedia pipelines built into the seller flow.

Agencies & product studiosMore scenes and films, faster, no reshoots.

P-Image-Edit · Use case 1

01 Remove the background, keep the device

Any snap. A clean packshot.

Marketplaces and PDPs want the product on clean white, but most photos arrive shot on a desk or a shelf. Pruna P‑Image‑Edit strips the background and leaves the device pixel-faithful: the exact model, casing and screen, on a clean studio backdrop. Left, the photo as shot; right, the same laptop cut out, both always visible, tap to enlarge.

LaptopDevice kitdesk snap → clean packshot

iPhone 12Back Marketreal refurbished listing → scene

Left example from a real device photo (Device kit); right example from a live Back Market refurbished listing (certified iPhone 12). Both processed once with Pruna P-Image-Edit; the device is preserved, only the background changes.

P-Image-Edit · Use case 2

02 Put the product in a real-life scene

From white box to in-the-wild.

A cut-out packshot is clean, but it doesn’t tell a story. Pruna P‑Image‑Edit plants the exact device into a fully art-directed lifestyle scene, in use, in context, on-brand, from a single packshot, its shape and finish untouched. The packshot on the left, the generated scene on the right.

Wireless headphonesDevice kitstudio packshot → worn in a cafe

Packshot generated with Pruna P-Image; lifestyle scene with Pruna P-Image-Edit from that packshot. The headphones are preserved, only the surrounding scene is created.

P-Image-Edit · Use case 3

03 Clean and relight the shot

Kill the glare. Keep it real.

Glossy screens and metal casings catch every reflection, shadow and fingerprint. Pruna P‑Image‑Edit lifts the exposure, removes screen glare and smudges and evens the lighting, without the plastic, over-retouched look. The raw photo left, the cleaned result right.

SmartphoneDevice kitreflective screen → clean, even light

Generated with Pruna P-Image-Edit from a single device photo; reflections and shadows are removed and the exposure evened, while the phone stays pixel-faithful.

P-Image-Edit · Use case 4

04 A consistent, catalog-ready set

One upload. Every angle, standardised.

Marketplaces want a uniform set per SKU, front, three-quarter, and in-box, but sellers upload whatever they have. Pruna P‑Image‑Edit standardises the shots into a clean, consistent gallery: same lighting, same treatment, catalog-ready. Three angles of one console, tap any to enlarge.

Games console, one consistent set Device kit standardised gallery

Generated with Pruna P-Image-Edit from device photos; each angle is standardised to the same clean treatment so a whole listing set stays consistent.

P-Image-Upscale · Use case 5

05 Zoom to reveal every detail

Small photo in. 128 megapixels out.

Buyers zoom to check ports, buttons, logos and screen condition, and a soft listing photo falls apart. Pruna P‑Image‑Upscale rebuilds a low-resolution shot up to 128MP, so the deepest crop stays razor-sharp. Two devices, the same crop at 100%, before and after, always visible.

Headphones ear-cushion crop before upscaling

Headphones ear-cushion crop after upscaling

Wireless headphonesDevice kitear-cup detail sharpens

Hair-styler detail crop before upscaling

Hair-stylerDevice kitgrille mesh & seams resolve

Upscaled with Pruna P-Image-Upscale from single device photos; each crop shows the same region at 100% before and after, with fine detail recovered.

P-Video · Use case 6

06 A listing video from one still

One photo. A scroll-stopping clip.

Product video lifts conversion, but a shoot means a set, a crew and a day. Pruna P‑Video animates a single still, even a P-Image-Edit output, into a short, cinematic product clip, with natural motion and lighting. Here, one headphones still becomes a soft studio video.

Over-ear headphones · animated from one still, no video shoot

From one still: a single product photo becomes motion, no set, no crew.
Cents per clip. ~$0.10 per 5 seconds of P-Video output.
Same product: the device and lighting stay identical and photoreal.

P-Video-Replace · Use case 7

07 Swap the presenter for any market

One demo video. Every face, every market.

A demo, review or unboxing localises better with a familiar face, but reshooting per market is costly. Pruna P‑Video‑Replace swaps the on-screen presenter for a different person from a single reference photo, keeping the exact motion, camera, lighting and product. Source clip plus one reference portrait → the swapped result. Click any to enlarge.

Source clip · the original recording

Reference presenter · the person to insert

Presenter swapped · motion & product kept

One reference photo: a single portrait defines the new presenter.
Motion preserved: head turn, camera path and lighting stay identical.
Localise fast: one shoot fans out to many faces and markets.

P-Video-Avatar · Use case 8

08 A spokesperson from one portrait

Give the launch a face and a voice.

Launch explainers, PDP walkthroughs and social need a presenter, usually a shoot, a studio and a talent day. Pruna P‑Video‑Avatar turns a single portrait plus a script into a talking-head video, lip-synced and multilingual, in seconds. One portrait, a written script, no camera or crew.

Generated from one portrait + a script · lip-synced, multilingual

From one portrait: a single still becomes a presenter.
Script or audio: feed a written script or your own voice track; the lips follow.
Multilingual: the same face can present in many languages for every market.

Real devices in. A full media kit out.

Background, scene, relight, multi-angle, 128MP zoom and video, the same Pruna engines run across an entire electronics catalog, for any brand, retailer or marketplace. Everything on this page came from real device photos and a live Back Market refurbished listing.

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