Beauty & cosmetics · Pruna performance models

★ Shade-accurate catalog & campaign media, from a brief

Every shade. Every model. Every SKU.

A single foundation line can carry 40 shades, a collection drops every quarter, and shoppers expect to see the product on skin like theirs. A photo shoot per shade, per model, per market doesn’t scale. From a brief or a single photo, Pruna generates on-model and product visuals, recolors a whole shade range on one model, turns a real phone photo into a clean packshot, lets you zoom to 128 MP, films product heroes, turns a portrait into a multilingual beauty expert, and animates a still. Seconds per asset, no shoot. Six use cases across the Pruna model suite.

6Pruna models used

6Use cases shown

secondsPer asset

• Built for the whole beauty industry

One engine, every shade.

Beauty brands & DTCFull shade ranges on-model and clean packshots for every PDP, without a shoot per SKU.

Marketplaces & retailersStandardized, zoomable, on-brand imagery across thousands of third-party beauty listings.

Indie & challenger brandsEditorial-grade launch imagery on day one, at a fraction of studio cost.

Content & performance agenciesDozens of UGC-style and ad variants per drop, tested and refreshed in minutes.

Skincare & derma-cosmeticsTexture, ingredient and routine visuals plus multilingual expert explainers.

Localization teamsOne beauty expert and one hero film, in every market’s language.

P-Image · Use case 1

01 Generate on-model & product visuals from a brief

From a brief to a campaign-ready image.

New launches, PDPs and ad creative usually mean casting, a studio and a product-photography day. Pruna P‑Image turns a written brief, the model, the product, the light, the mood, into finished, on-brand beauty imagery: models across skin tones, clean packshots and lifestyle scenes. Twelve visuals from twelve briefs; click any to enlarge.

Generated with Pruna P-Image from text briefs; a single model spans models across skin tones, clean product packshots and lifestyle scenes for PDPs, campaigns and ads.

P-Image-Edit · Use case 2

02 Shade variants, packshots & scenes

One model. The whole shade range.

For foundation, lip and blush, the shade is the product, and colour mismatch drives up to a third of returns. Pruna P‑Image‑Edit recolors a single on-model photo into an entire shade range while keeping the face, skin, lighting and expression identical, and drops one packshot into any campaign scene, in-hand, on shelf, in retail, studio or podium. Click any image to enlarge.

Recolor a shade range from one on-model photo · base + five shades, same model & lighting

One product, five scenes · one packshot → five placements

Edited with Pruna P-Image-Edit. Shade variants recolor a single on-model photo while preserving identity and lighting; the scene grid starts from one serum packshot and drops the exact product into five campaign-ready placements.

P-Image-Upscale · Use case 3

03 Upscale photo quality

Zoom in to 128 MP.

Beauty lives in the detail, individual lashes, the iris, skin texture, the sheen of a lip. Hero shots and print need to survive a full-screen zoom. Pruna P‑Image‑Upscale reconstructs a soft photo up to 128 MP, so detail holds at any size. The same crop, soft vs upscaled, side by side, click either to enlarge.

Lash & iris detailsoft crop → crisp lashes at 128MP · P-Image-Upscale

Upscaled with Pruna P-Image-Upscale from a lower-resolution beauty portrait; the pair shows the same crop before and after, with lashes, iris and skin texture reconstructed up to 128 MP.

P-Video · Use case 4

04 Film product heroes

Make the product move.

Motion sells beauty, the droplet, the sheen, the slow rotation, but a product-film shoot is the most expensive asset on the list. Pruna P‑Video generates short, cinematic product films from a single packshot, for hero banners, PDPs and social. Two heroes from one still each; click to enlarge.

Serum with a falling droplet · from one still

Lipstick with gliding light · from one still

Still to film: bring any packshot to life, no set, no product-film crew.
Cinematic by default: droplets, sheen and shallow depth of field, on demand.
Cents per second. $0.03–$0.06 per second of 720p–1080p output.

P-Video-Avatar · Use case 5

05 A beauty expert from a portrait

An expert, in every language.

How-tos, routine guides and shade explainers need a face and a voice, usually a shoot and a VO session per market. Pruna P‑Video‑Avatar turns a single portrait plus a script or audio file into a lip-synced, multilingual presenter. Here, the same beauty expert delivers the same routine in English and French, each from one still. Click to enlarge.

Routine in English · from one portrait + script

Same expert in French · multilingual from one still

From one portrait: a brand face or staff photo becomes a presenter in seconds.
Script or audio: feed a written script or a voice track; the lips follow.
Multilingual: the same expert presents in every market’s language.

P-Video-Animate · Use case 6

06 Animate a campaign still with reference motion

A still portrait, brought to life.

A moving face, a soft turn, a smile, out-performs a static one on social and PDP surfaces. Pruna P‑Video‑Animate takes a still and a reference motion, and makes the campaign image perform that motion while keeping the model, makeup and background intact. The source still plus one reference motion → the animated result. Click any to enlarge.

Source still · the campaign image

Reference motion · the movement to transfer

Animated result · model & scene kept

One motion, many faces: reuse a winning motion across a whole campaign of stills.
Identity preserved: the model, makeup and background stay; only motion is added.
No shoot: turn a flat catalog still into a scroll-stopping clip.

A brief in. A whole catalog out.

Generate, recolor, clean, upscale, film, present and animate, the same Pruna engines run across every shade, every SKU and every market, for any beauty brand, marketplace or agency.

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