Fashion & Apparel · Pruna performance models

★ A locked catalog library, then try-on

Every garment. Every body. On demand.

Brands, retailers and resale marketplaces need a consistent catalog library across every body, and on‑model shots for every SKU, without a studio day. Pruna P‑Image‑Ideogram builds the locked cast. P‑Image‑Try‑On dresses a model from a garment photo: one person, several pieces, full outfits in a single call. Then a transparent cutout, a packshot that sits, listing videos, model swaps, animated lookbooks and talking‑head explainers. Seconds per asset. People shown are generated; garment photos from live listings are cited.

8Pruna models used

8Use cases shown

secondsPer asset

• Built for the whole fashion industry

One engine, every catalog.

Brands & manufacturersOn-model & product shots for every SKU, no shoot.

E-commerce & PIM platformsConsistent imagery piped across the whole catalog.

Multi-brand retailersOne studio look across thousands of vendors.

Resale & C2C marketplacesTurn messy seller photos into clean listings.

Premium resale & authenticationListing-ready shots from messy seller photos.

Rental & subscription fashionRefresh the same pieces season after season.

Creative agencies & studiosCampaign & lookbook concepts in minutes.

Social & live shoppingUGC-style video & avatars for every drop.

P-Image-Ideogram · Use case 1

01 Diverse catalog cast

Every body in the library, one locked setup.

Pruna P‑Image‑Ideogram builds a locked studio library across ethnicity, age, size, disability and kids: same cyclorama, same heather‑grey tank and bike shorts, no jewellery, no makeup, so every extra still matches. Fourteen full‑length stills, then the same retail views generated at each camera distance. Click any tile for the generation specs.

Full-length catalog stills 3:4 · locked studio & outfit

Retail views generated at each camera distance · beauty, top, bottom, detail

Full-length stills and retail views generated with Pruna P-Image-Ideogram from a locked studio prompt (grey cyclorama, heather-grey tank and bike shorts, white sneakers). Beauty, top, bottom and detail views are separate generations at that camera distance, not crops of the full-length frames. People are AI-generated.

P-Image-Try-On · Use case 2

02 Virtual try-on

One photo. A full rack. Every body.

From one person photo and a garment packshot, Pruna P‑Image‑Try‑On produces a consistent on‑model shot. Several garments in one call, so a jacket and trousers land as a single outfit. Women and men wear different pieces. Click a look: person + garment on the left, on-model result on the right.

Catalog models five morphologies · click to see their looks

One model, a full rack same person · click for person + garment → on-model

Same dress, three bodies terracotta wrap · click any to compare

Menswear, not the women’s rack click for person + garments → on-model

On-model results generated with Pruna P-Image-Try-On from generated packshots. People are AI-generated.

P-Image-RMBG · Use case 3

03 Cut the garment out

In situ, then a transparent listing PNG.

A garment resting on the floor of a room. Pruna P‑Image‑RMBG isolates it as a transparent PNG, no prompt, nothing invented. The cutout sits on the same light grey as the catalog cast. Click a look: in‑situ still in the corner, cutout in the frame.

Cutouts generated with Pruna P-Image-RMBG from generated in‑situ stills (linen camp shirt, leather biker and terracotta wrap on oak floor). Garment kept; room removed.

P-Image-Edit · Use case 4

04 Studio look to listing packshot

Worn on the cyclorama, a grey flatlay that sits.

A catalog still of a model in a striped tee and oversized jeans. Pruna P‑Image‑Edit lifts only that tee onto a light‑grey surface, with a soft contact shadow along the right and bottom edges: the SKU packshot, not a sticker and not a CGI void. Click to compare on‑model and flatlay.

Model in striped tee and jeans on a studio cyclorama

Striped tee flatlay on light grey with faint contact shadow

Striped teeon-model → grey packshot

Packshot generated with Pruna P-Image-Edit from a studio on‑model still. The worn striped tee becomes the listing flatlay; the person, jeans and cyclorama are dropped.

P-Video-2 · Use case 5

05 Listing clips from a still

One catalog photo, a short that sells the look.

Product video lifts conversion, but filming every SKU does not scale. Pruna P‑Video‑2 turns a single still into a few seconds of motion: a weight shift that shows the tee and jeans, a walk that lets the silk move. Same person, same garment, no set. Click to enlarge.

Striped tee · on-model turn from one still

Terracotta wrap · walk and drape from one still

From one still: a catalog photo becomes motion, no set, no crew.
Cents per second. $0.06 / s at 1080p.
Same SKU: face, garment and studio stay locked.

Clips generated with Pruna P-Video-2 from catalog stills (the studio on‑model look, and a try‑on wrap). People are AI-generated.

P-Video-Replace · Use case 6

06 Swap the model in a campaign video

Recast the model, same outfit, same take.

Localise a campaign or run multi‑creator variants without reshooting. Pruna P‑Video‑Replace puts a catalog model into an existing clip while keeping the exact outfit, walk, camera and studio. Source clip plus one identity still → the recast. Click any to play.

Original take · silk wrap

Catalog still · tank & bike shorts

Model recast · wrap & walk preserved

Swap, don’t reshoot: only the model changes; the take is untouched.
Outfit & motion locked: garment, framing and walk stay identical.
Localise fast: recast one campaign for many markets in a pass.

Campaign walk in a terracotta wrap plus a catalog still of a different model in a grey tank and bike shorts. Recast with Pruna P-Video-Replace: identity from the still, wrap and walk from the clip. Both clips run the same walk in lockstep. People shown are AI-generated.

P-Video-Animate · Use case 7

07 Animate a static lookbook photo

Bring a still lookbook shot to life.

A lookbook still is static. Pruna P‑Video‑Animate gives it the motion of a catalog clip, same turn, same timing, while keeping the child, the oversized outfit and the studio of the photo. Reference motion plus one still → the animated result. Click any to play.

Reference motion · tank & bike shorts

Lookbook still · oversized streetwear

Animated result · same turn, outfit kept

Motion from a kit clip: a simple catalog turn, locked camera, grey cyclorama.
Look from a still: oversized bomber, rugby, baggy jeans. The photo stays the photo.
Same timing: the still performs the turn; identity and outfit do not change.

Reference motion from a catalog clip of a child in the locked grey kit. Lookbook still of a child in oversized streetwear. Animated with Pruna P-Video-Animate. People shown are AI-generated.

P-Video-Avatar · Use case 8

08 Talking-head from one portrait

A creator explainer from one still.

Product explainers usually mean a shoot. Pruna P‑Video‑Avatar turns a single portrait plus a script into a talking creator already wearing the piece, in a matching natural voice. English (US) here; the same still can speak English (UK), Spanish, French, German, Italian, Portuguese (Brazil), Japanese, Korean or Hindi.

Portrait · chore jacket on, ready to speak

Talking head · the jacket he actually wears

Portrait → presenter: one still plus a script; no camera, no VO session.
The garment is in frame: he is already wearing the oversized chore jacket he is talking about.
Ten languages: English (US/UK), Spanish, French, German, Italian, Portuguese (Brazil), Japanese, Korean, Hindi. Same face, localised script.

Portrait of a clothing creator in an oversized camel chore jacket. Talking-head generated with Pruna P-Video-Avatar from that still plus a written script. Person is AI-generated.

A garment photo in. A full media kit out.

Casts, try‑on, cutouts, packshots, video, model swaps, animation and avatars, the same Pruna engines run across an entire catalog, for any brand, retailer or marketplace. People are generated; live listings are cited.

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