Fashion & Apparel · Pruna performance models

★ On-model & product media at catalog scale

Every garment. Every model. On demand.

Brands, retailers and resale marketplaces all need production‑grade on‑model and product imagery, across thousands of SKUs, fast. Pruna does virtual try‑on, catalog shots, background cleanup, garment recolour, 128 MP zoom, listing videos, campaign visuals, model swaps, animated lookbooks and talking‑head explainers. Seconds per asset, no studio, no reshoot. Every example below starts from a real garment or listing.

8Pruna models used

10Use cases shown

secondsPer asset

• Built for the whole fashion industry

One engine, every catalog.

Brands & manufacturersOn-model & product shots for every SKU, no shoot.

E-commerce & PIM platformsConsistent imagery piped across the whole catalog.

Multi-brand retailersOne studio look across thousands of vendors.

Resale & C2C marketplacesTurn messy seller photos into clean listings.

Premium resale & authentication128 MP zoom on stitching, logos & hardware.

Rental & subscription fashionRefresh the same pieces season after season.

Creative agencies & studiosCampaign & lookbook concepts in minutes.

Social & live shoppingUGC-style video & avatars for every drop.

P-Image-Try-On · Use cases 1–2

01 Virtual try-on & catalog

Dress any model from a single garment photo.

From one base‑model photo and a garment reference, a studio shot, a flat‑lay or a worn photo, Pruna P‑Image‑Try‑On produces a consistent on‑model shot, layering full outfits and accessories too. Fill a whole catalog, or let shoppers try clothes on themselves. Click any look to see the inputs → result.

On-model and accessory results generated with Pruna P-Image-Try-On from the base photos shown. The Uniqlo tee is a real product photo; other sources are from Pruna’s test set. People are AI-generated.

P-Image-Edit · Use case 3

02 Clean up the background

Turn a messy seller photo into a clean listing.

Marketplace and resale photos are shot on beds, floors and door frames. Pruna P‑Image‑Edit drops the garment onto a clean studio background, or strips every distraction away, while keeping the item’s colour, texture and shape untouched. Before and after, side by side, click to enlarge.

Linen shirtLive · Vintedfloral curtain → clean packshot

Carhartt overallsPrunaon a door → on white

Denim jeansPrunacluttered bed → isolated

Backgrounds edited with Pruna P-Image-Edit; the garment itself is preserved. The linen shirt is a real Vinted listing; other sources are real secondhand photos from Pruna’s test set.

P-Image-Edit · Use case 4

03 Restyle the garment

New colours and a crease‑free finish, no reshoot.

Show every colourway from one photo, and clean up creases before publishing. Pruna P‑Image‑Edit recolours a garment or smooths wrinkles on command, keeping the cut, fabric and fit intact. Click any tile to compare.

One tee, every colourway from a single white photo · Pruna test set

Smooth out the creases wrinkled → pressed · Vestiaire Collective + Pruna test set

Ringer teePrunacreases smoothed out

Carhartt overallsPrunacreased on the hanger → pressed

Kiton swim shorts, Vestiaire Collective listing photo

Kiton swim shortsLive · Vestiaire Collectivelisting photo → crisp packshot

Colourways generated with Pruna P-Image-Edit from Pruna test-set photos. Crease removals run on real secondhand listings: a Vestiaire Collective Kiton swim short, secondhand Carhartt overalls and a Pruna test-set tee; garment colour, pattern and shape are preserved.

P-Image-Upscale · Use case 5

04 Zoom to the last stitch

Zoom to 128 MP on every detail.

Fabric texture, stitching, hardware and logos are what convert, and authenticate. Pruna P‑Image‑Upscale rebuilds detail up to 128 MP so a listing survives a full‑screen zoom. Input and 128 MP result, side by side.

Faux-leather jacketLive · Vintedlow-res snap → crisp detail

Ringer teePrunarebuilt to 16 MP

SweatshirtPrunastitching & fabric detail

Low-resolution inputs reconstructed with Pruna P-Image-Upscale. The jacket is a real Vinted listing; other sources are from Pruna’s test set.

P-Video · Use case 6

05 Listing videos from a still

Give the look a catwalk, from one photo.

Product video lifts conversion, but filming every SKU doesn’t scale. Pruna P‑Video animates a single still (here, a catalog shot) into a smooth, on‑the‑spot pivot that shows the outfit from every angle. No set, no crew. Click to enlarge.

One catalog still · smooth on-the-spot pivot

From one still: animated from a single photo, not filmed on a set.
Every angle: a clean rotation that shows fit, drape and detail.
Same garment: motion added; colours and cut kept identical.

Video generated with Pruna P-Video from a single still (Pruna test set). Person is AI-generated.

P-Image · Use case 7

06 Campaign visuals from scratch

Lookbook & campaign imagery from a brief.

Before a single shoot is booked, Pruna P‑Image turns a text brief into finished campaign and lookbook visuals, for ideation, or full creative production. Click to enlarge.

“Summer linen co-ord, Mediterranean terrace, golden hour”

“Camel wool coat, minimalist concrete set, overcast”

Campaign visuals generated from text briefs with Pruna P-Image. People shown are AI-generated.

P-Video-Replace · Use case 8

07 Swap the model in a campaign video

Recast the model, same outfit, same take.

Localise a campaign or run multi‑creator variants without reshooting. Pruna P‑Video‑Replace swaps the model in an existing clip for a different person while preserving the exact outfit, motion, camera and lighting. Source clip plus one reference model → the recast. Click any to play.

Original take · the source clip

Reference model · same outfit, new person

Model recast · outfit & motion preserved

Swap, don’t reshoot: only the model changes; the take is untouched.
Outfit & motion locked: garment, framing and movement stay identical.
Localise fast: recast one campaign for many markets in a pass.

Source clip generated with P-Video; recast produced with P-Video-Replace from a reference of the new model in the identical outfit (built with P-Image-Edit), so the garment stays pixel-consistent as the model turns. Both clips run the same turn-and-return take, in lockstep. People shown are AI-generated.

P-Video-Animate · Use case 9

08 Animate a static lookbook photo

Bring a still lookbook shot to life.

Give a flat catalog or lookbook photo motion from a reference clip, for social and ad placements that need movement. Pruna P‑Video‑Animate keeps the subject, outfit and background of the still, and applies the reference motion. Reference motion plus one source still → the animated result. Click any to enlarge.

Reference motion · catalog pivot from P-Video

Source still · the lookbook photo

Animated result · identity & outfit kept

Motion template from Pruna P-Video (catalog pivot above); lookbook still from Pruna’s test set; animated result with Pruna P-Video-Animate. Person is AI-generated.

P-Video-Avatar · Use case 10

09 Talking-head product explainer

A creator explainer from one portrait.

Pruna P‑Video‑Avatar turns a single portrait plus a script into a talking‑head creator presenting the product, in its own natural voice, in 20+ languages, for UGC, demos and onboarding, no filming. Click to play with sound.

Creator · presents the piece in her own voice

Portrait → presenter: one portrait becomes a talking creator from a script.
Natural voice: a matching, natural voice, no recording session.
Multilingual: same script, 20+ languages, a creator per market.

Talking-head generated with Pruna P-Video-Avatar from a single portrait (Pruna test set). Person is AI-generated.

Real garments in. A full media kit out.

Try‑on, catalog, cleanup, recolour, zoom, video, campaigns, model swaps, animation and avatars, the same Pruna engines run across an entire catalog, for any brand, retailer or marketplace. Everything on this page started from a real garment or listing.

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